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.:.: Opening Gala: ifva greenlab 2010-2011 Commission Project

  Creative Partner

ifva x 7-Eleven @ community

16/3 (Wed) /6:30pm /ABC By Invitation Only
Hong Kong / Beta / 27'

 

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Local creativity penetrates every corner of the city and can even be found in convenience stores! By developing different platforms for independent shorts in ifva greenlab, we hope to strengthen and extend our creative forces and allow local talents to blossom. This year, we teamed up with 7-Eleven and invited seven ifva award winners from past years to each make a short film set in convenience stores. Utilising live action images and animation, these directors have managed to capture our everyday experiences and evoke our collective memories with these innovative shorts.

 

Work by MAK Hei-yan, Heiward
Eleven to Seven

Hong Kong / Col / 5' 30" / In Cantonese with no subtitles

She is a white collar working from 7am to 11pm. Every day before and after work, she would wander into the convenience store for a little breather. He is a part-time worker in the convenience store from 11pm to 7am. Every night he is waiting, waiting for her to show up.


Work by KWOK Zune
Single Serving Friends

Hong Kong / Col / 4' 30" / In Cantonese with Chinese and English subtitles

Just about dawn every day, the young shopkeeper meets her "friend", the magazine delivery boy, the one she can only talk to all night long.


Work by TSUI Ka-hei
Taste the Life

Hong Kong / Col / 3' / In Cantonese with no subtitles

Get away from the bustles, let the music of leisure float. Even it’s insignificantly short. A cup of Slurpee and a jazz song, simple yet carry life long. And joy is everywhere we want.


Work by CHUI Wan-shun, Vincent
鞋字半邊X

Hong Kong / Col / 3' 30" / In Cantonese with no subtitles

How do you define a good shopkeeper? Not only do you have to be persuasive and get people to buy “on special” items like candy, cuttlefish and figurines; you should have good command of English and promote ifva shorts!


Work by CHAN Tsz-wai, Wallis
Two Girls in a Night

Hong Kong / Col / 3' / In Cantonese with no subtitles

A girl from summer and another girl from winter, on a night in a 7-Eleven.


Work by SO Man-yee, Stella
7-wishes

Hong Kong / Col / 3' / No dialogue and subtitles

In the days of feeling uneasy and dry, Old Maid needs some pampering. Feminine products, snacks, magazines, capsule toys and everything else you can find in a 7-Eleven. It truly is a haven for old maids.


Work by WONG Ching-po
JENNY@7-11

Hong Kong / Col / 4' 30" / In Cantonese with no subtitles

In a convenience store, the door of the storage room is a two-way mirror, reflecting a romantic story of love at first sight.

 

 

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